RESUME:

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EDUCATION 

Samford University, Birmingham, AL, April 2024 

Bachelor of Arts, Major - Communication Studies; Minors - Marketing and Spanish 

GPA: 3.88/4

RELEVANT COURSEWORK 

Customer Journey and Content Marketing, Social Media Marketing, Consumer Behavior, Principles of Marketing, Business Communication, Data Analytics, Research Methods, Interpersonal Communication, Digital Marketing, Microeconomics, Senior Communication Workshop

RELATED EXPERIENCE 

The Key Agency, Auburn, AL

Marketing and Administrative Coordinator, July 2024 - Current

• Execute consistent branding, print and digital strategies and initiatives for the agency overall in the areas of email, social media, SEO, AI, paid and organic marketing

•  Update website, manage platforms and create social media content

• Coordinate weekly materials for realtors, office organization, organize administrative materials, onboard new employees, manage listings and their events in MLS

• Collaborate with new construction partners to create social content and maintain listings and event needs

• Coordinate and plan office and community events; cultivate engagement and hospitality

Auburn University, Auburn, AL

Broadcast Assistant Contractor, August 2024 - Current

• Assist Auburn Athletics broadcasts for ESPN/SEC in areas of audio and engineering

Samford University, Birmingham, AL

Social Media Marketing Intern, August 2023 – April 2024

• Create content and help manage Samford’s Flagship social media accounts of LinkedIn, Tik Tok, Instagram, Facebook, X

• Editing, social listening/monitoring, create copy, event coverage, photography, Sprinklr experience

Athletics Broadcasting and Media Student Intern, February 2023 – April 2024

• Learn and fulfill different media roles for Samford University Athletic Events such as assisting in set up, producing/directing broadcast, filming, sound, and replay for the ESPN+ broadcast

• Live social media coverage and some Adobe photoshop work

Athletics Ticketing Operations Student Worker, January 2023 – October 2023

• Sold tickets for Samford University Athletic events

• Provided hospitality and direction to visitors attending athletic events

Grace Klein Community, Birmingham, AL 

Social Media Marketing Course Internship, January 2024 – April 2024

• Design social media content consistent with company mission and values

• Schedule content and analyze performance in “Cloud Campaign” digital marketing platform 

• Finalist for Intern Presentation on GKC Audit and Marketing Campaign Proposal 

Family Patterns Matter, Newnan, GA

Social Media Marketing Intern, May 2023 – August 2023

• Design social media content consistent with company mission and values

• Manage “Thryve” digital marketing platform for scheduling marketing materials and maintaining communications with partners and volunteers

OTHER EXPERIENCE

Rock Salt Milk Bar, Newnan, GA

Team Lead, May 2021 – August 2022

• Trained employees in new techniques and monitored daily activities

• Managed the front and back of store to ensure customers were taken care of while maintaining stocking and cleanliness of store

Biscuits & Burritos LLC, Newnan, GA

Marketing Intern and Head Cashier, June 2022 – June 2023

• Shadow and assist the marketing manager in creating and reviewing promotional content 

• Provide excellent customer service, cash register experience

ACTIVITIES & AWARDS

Graduated Magna Cum Laude

Senior Workshop - Best Experiential Workshop Design 

Dean’s List

Marketing Campaign Proposal Finalist in Social Media Marketing Course Internship

Communications and Media Department Student Ambassador

Lambda Pi Eta- National Communication Association Honor Society

Delta Sigma Pi- National Spanish Honor Society

Department of World Languages and Cultures Highest Class Honors

Connections Leader Fall 2023

Step Sing Scholarship

Samford University Academic and Leadership Scholarships

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SPECIAL SKILLS & CERTIFICATIONS

Certifications: Digital Engine Certified from The Digital Engine by InGen Marketing, Stukent Mimic Marketing Principles and Consumer Behavior Completion, Google Analytics, HubSpot Digital/Social Media Marketing, Hootsuite Social Media Marketing 

Computer: Sprinklr, Google Platforms and Analytics, Microsoft Office Suite, Cloud Campaign, Mail Chimp, WordPress, Canva, Constant Contact, Hootsuite