Grace Klein Community

In my senior year at Samford University, I took a social media marketing course that partnered with a local nonprofit organization, Grace Klein Community. Each student in the course became an intern with the organization, creating and scheduling social media content and also developing potential social media advancements and campaigns to propose to our client by the end of the semester in groups. My group's presentation (shown below) was one of two finalists selected for best proposal and presentation. As a result, we had the opportunity to present for the founder of GKC!

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Potential Influencer/Brand Partner

This potential influencer is the Mayor of Birmingham and has great opportunity to help make impact and also is still in arms length for us to work with.

This potential influencer is a Samford Alumni who spent time in the Birmingham area and is passionate about serving, Jesus, and sustainability. She is also someone who could be an accessible contact for GKC.

Urban CookHouse could be a great brand partnership opportunity because they are local to Birmingham and partner with local farms in Alabama. Their mission parallels with ours and could be a helpful resource to collaborate with!

Campaign Proposal

Click the Word Doc icon to view my detailed campaign proposal for GKC!

Created Content

Video Content

Caption:
🌟 Volunteer Spotlight!

Do you have thirty minutes to an hour of freetime today? First time volunteer, Amelia Chavez, shows us how simple and fun her food rescue experience was!

🔗 Click the link in our bio to join in on this exciting and new way to serve your community today!

#birmingham #WeSayYes #gracekleincommunity #vlog #collegestudents

I wanted to create an engaging and trendy way to demonstrate how simple serving with GKC is. This video is short and effectively shows how simple food rescues are and motivates the viewer to participate.

I chose to capitalize on the "behind the scenes" or "vlog" trends for my video to catch attention. Additionally I chose strategic hashtags to organically promote our video to its proper audience.

Analytics coming soon!

Photo post used for Facebook, Instagram, and LinkedIn

Caption:

🎉 Food Rescue Friday!

🚗 Finish your week off strong by picking up a food rescue on the way home today! We offer several different drop off locations in the Birmingham area making food rescues convenient and easy!

📱 Visit the link in our bio to get signed up or to pick your food rescue now.

#birmingham #WeSayYes #makeadifference #gracekleincommunity #feedbhm

For this post, I chose a graphic with a bold hook and personable picture to catch the eye of viewers. Additionally, I chose strategic hashtags to reach our target audience and provided a link to direct our viewers to our website.

Campaign Asset Example

This is an example of a visual asset for my campaign. It would be posted with the Tailgate month of my campaign for Week One to gain the attention of our followers and encourage them to revisit our page to see what's to come. Overall, it will help improve engagement. The caption for this post would include a CTA to turn on post notifications to additionally boost our return and engagement rate.

Statistics

January 2024 - April 2024

278K+ Impressions | 6,500+ Likes | +725 Total Shares | +13K Clicks

Followers:
+4.14%

Followers:
+18.42%

Followers:
+7.57%

Testimonials/Feedback

"Amelia is so much fun to work with! She is incredibly hard working and even if she doesn't know something, she makes sure to communicate it to you and work through it."

- Intern Partener

“Amelia was a pleasure to have on my team and work with. She always made sure that the team was on the same page and answered any question I had with a smile on her face!”

- Intern Partner