Big Break Athletics

Big Break Athletics is a live campaign I created for my Content Marketing and Customer journey course facilitated by the Digital Engine. For my campaign, we created a website using Wordpress, email using Mail Chimp, Google Analytics, Zoho Social, etc. to create our campaign. I developed blogs, emails, and maintained three social platforms that were regularly updated. I was also featured in the Digital Engine's website for my experience in their course! Additionally, I utilized influencer for my social media campaign and collaborated with NBA ROTY finalist Walker Kessler for a reel that tripled my views.